Fashion Retail

I believe that in Fashion Retail the single factor that must be consistent across companies is First Class Customer Service - working in parallel with the ability to hit sales targets.

As fashion shopping continues to be the fastest growing area in Internet shopping, the personal touch on the high street is becoming more and more the differentiating factor.

Stylicious is passionate about fashion retailers continuing to have a strong presence on the high street and about its style & Image clients having access to the best possible service in store - wherever their circumstances and needs determine that they shop.  

Those stores trading in fashion collectively and seemingly provide everything for everybody - with budgets ranging from the gold card customers to the “How can I look the best I can for as little spend as possible” shopper.

There will be those customers who want to look well on trend at all times, those who desire a few key pieces to salute the arrival of the new season, to those who do not know or care about trends – they simply wish to dress well.

By combining skills as a Stylist, Image Consultant, Coach, Mentor and Customer Services Trainer, Stylicious provides a quality package that incorporates training staff working in Fashion Retail in how to match product to best dress the customer in relation to body shape, desire and need – and to maximise sale opportunities by bringing in cross-selling such as introducing accessories to the customer to build complete outfits.

Earlier this year, Stylicious was delighted to build upon a previous working relationship with the Manager of Reiss in Nottingham by collaborating on the development and production of a short film. The result is a trial product to serve as a Customer Service Training Tool for staff. It has been put forward for consideration as a model to use in the development of a comprehensive staff training package.

If you work in Fashion Retail and cannot answer yes to all of the questions below then Stylicious is able to help you.

Do you drive the concept within your staff teams that providing your customers with a wonderful shopping experience builds customer loyalty?

Do you have “team” of staff or a collection of individuals who don’t know how to best work together to represent and promote the brand as a whole product?

Do your employees really understand your customer - are they clear about who your customer is?

Is there clarity of the Unique Selling Point - are your workers behind this and your brand when you open for business?

Do you need help to stand out from the crowd – the crowd that is the busy market place where you are surrounded by your competitors?

Over the last few years I have supported Alicia Kite in the development and delivery of Style Advisory workshops for John Lewis and have worked with Coast to develop and host 3 fashion shows. You can discover how the Coast shows linked with my practices as a Social Entrepreneur